At the heart of the Cereals programme, the Cereals Mainstage sponsored by Farmdeals covers how legislation, incentives, innovations, skills and partnership support the continued delivery of high quality food, beverage and feed whilst meeting the environmental needs of society.

New for 2023:  Join this stage in the main catering and fundraising area to hear from farming social media influencers about their path into farming, their views on the state of the industry and how social media has changed their lives and their business.  This area will also host the MSAT Fundraiser featuring the Wurzels!

New for 2023:  The AgAnalyst Academy:  Making precision farming pay is a new programme for Cereals designed to help farmers and agronomists sort through all the data sources and get that data into a format that can inform farm activity and make a difference to your bottom line,

The NAAC Land Drainage Hub will bring together leading manufacturers, contractors and farmers looking to make the most of their land for seminars and networking.