Senova is a private, independent seed marketing and crop development company with an innovative approach. We remain small and personal. We have made considerable inroads into specialist market sectors. Persuit of new market opportunities has been, and remains key to the business.

As representatives for breeders from across Europe our portfolio of varieties is diverse and includes winter and spring crops - cereals, oilseeds and pulses. 

Our leading varieties include Costello and Swallow winter wheat, Valerie and Bordeaux winter barley, Mascani winter oat, Vespa winter bean and Fido and Kasyno triticale. 

This year Senova is introducing several new exciting varieties. 

Cromwell winter husked oat is a new addition to the AHDB RL and joins Mascani, the market leader for many years. Cromwell is a Mascani cross and shares its superb quality characteristics as well as having shorter, stiff straw and producing high yields. 

To add to our stable of leading winter bean varieties we're delighted to have Norton and Vincent, both very high yielding pale hilum vaireties with large seed. Norton is early maturing and Vincent has exceptionally large seed desired by the markets.

Florence spring barley is new to the AHDB RL and is the joint highest yielding malting vairety. It is under test by the MBC.

Visit our website for more information on all of our varieties.