Just Oats is a unique, innovative collaboration dedicated to oats and brings together all major players in the oat supply chain - breeders, agronomists, crop developers and oat millers.

Collaborators include - Senova, Aberystwyth University, GB Seeds and the oat millers Richardson Milling (UK), PepsiCo and Morning Foods.

Rising demand for milling oats, created by their recognised health and nutritional benefits, has seen continued growth in UK oat plantings with both winter and spring oats increasing in area.

Naked oats go into a range of lucrative markets which value their high digestible energy and oil content, including poultry and bird feed, specialist animal feeds and cosmetics. Contracts are available.

The Just Oats initiative brings combined expertise to Cereals Live 2020 so that knowledge of established and emerging markets for the oat crop can be shared.

Just Oats is an opportunity for growers to get the latest details on agronomic advances, variety improvements and oat product developments ahead of the new growing season.