It’s all change for Senova at this year’s Cereals Event, as the company unveils a new and promising variety line-up fit for farming’s future.

Known for its innovative variety introductions, Senova is showing three new winter wheats, three new winter barleys, a new winter oat and its latest break crop varieties at the two-day event.

This refreshed and extensive line-up reflects the role that new varieties will play in sustainable farming systems and their contribution to overcoming agronomic challenges, says Senova’s managing director Tom Yewbrey.

“We’re showcasing varieties that have durable resistance and tolerance to pests and diseases, for example, which will allow growers to complement cropping with new SFI actions and reduce their reliance on artificial inputs.

“We will also be discussing the potential for pulses, both as a source of home-grown protein and as companion plants in cereals, for growers interested in the new IPM3 SFI action that attracts a payment of £55/ha.”

Among the newcomers on the company’s stand will be three candidate Group 4 hard feed wheats – Rufus, Riley and Memphis – all of which are very high yielding and currently sit at the top of the candidate list.

While there are subtle differences between them in terms of regional performance and disease resistance, the company’s new feed wheat varieties are all strong contenders suitable for today’s rotations, says Tom.  

Three candidate two-row winter barley varieties will also make their debut at the Cereals Event, all of which are up for recommendation later this year.

Organa is a groundbreaking BYDV tolerant two-row winter barley which is already attracting interest.

Kitty is a very high yielding feed barley with resistance to both strain 1 and strain 2 of BaYMV and the highest specific weight of any barley variety. Nos Olena offers good grain quality, along with all-round performance and standing ability.

Also on the Senova stand will be new husked winter oat candidate, Valentine, and a new spring oat, Nova.

Given the current interest in pulses, there will be plots of winter beans Vespa, Vincent and Norton at the event as well as new spring bean Navara. Senova’s high yielding yellow pea Kameleon will also feature on the stand.

“The breadth and depth of our latest variety offer shows that we have been working hard on bringing improvements for both growers and end users,” ends Tom.

“We recognise the changing landscape that farming is operating in and have looked for genetic solutions that help with sustainability targets.”

Senova will be on stand 607 at the Cereals Event, which takes place on June 11 and 12 2024 at Bygrave Woods, Newnham Manor Farm in Hertfordshire.